Es una realidad absoluta: para ofrecer un buen servicio es esencial tener una buena comunicación con el cliente. Sin embargo, sus expectativas pueden ser poco ajustadas a la realidad y, también, podemos encontrarnos con clientes que no saben exactamente lo que necesitan y precisan de asesoramiento. En el ámbito del diseño, cuando se asume un proyecto para un gran formato, como la creación de lonas publicitarias a precio asequible, tener que rehacer un determinado trabajo puede suponer una pérdida cuantiosa de tiempo y dinero.
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